Benefits of Using Animations To Market Your Business

Marketers are always looking for new ways to get their message out there, and in 2020, it’s more important than ever to make an impact! With the rise of smartphones and reliable broadband internet, video marketing has gone from strength to strength. Not only is it the most popular content type on social media, the platforms that host video also experience extraordinary traffic volumes with YouTube the world’s second most used social media platform and search engine. Matt Mansfield identifies the conversion power of video content as well saying, “Video is effective on both desktop and mobile devices: the average conversion rate for websites using video is 4.8 percent compared to 2.9 percent for those that do not use video while 40 percent of customers state that video increases the chance that they’ll purchase a product on their mobile device.”

To really stand out, marketers can certainly go the TikTok route yet it’s animated videos that are the real game-changers. Due to their versatility, cost-effectiveness and slick sophistication, this video type can help achieve marketing targets and garner growth. It’s also a video niche that can be innovated on easily for campaigns that make their mark in memorable ways without requiring massive investments. From simple whiteboard explainers to complex cartoon storytelling, there’s an animated video for everyone.

Learn more about the extensive ‘Benefits of Using Animations To Market Your Business’ with this infographic from One Productions. This visual guide to the high impact content type is designed to be a practical resource across all areas of marketing from small business through to creative agencies so they can delve deeper into this area of high returns video. Including tips, a comprehensive analysis of the different types of animated videos, and relevant statistics, it’s the perfect place to start for anyone looking to up their marketing game in 2021 and beyond.