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What is Influencer Marketing and When Should You Use It?

You’ve probably seen posts on social media from people who seem to do nothing more than show you images of their beautiful lives and homes and ever-changing wardrobe. You’ve probably wondered about those people and what they do and how they support themselves. Well, welcome to the world of influencers. In place of advertising, companies…

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8 Airport Marketing Ideas That Help You in Brand Awareness

In this digital age, airport marketing is trending and beneficial. Tremendous marketing ideas help in informing your audience at a mass level. Marketing through airports is also playing a vital role in brand awareness. Airport use of marketing these ideas build brand awareness should entail consumer experience and serve as their travel buddy. Most of…

Why LinkedIn is Essential for Small Businesses in 2020 and How to Make Most of It

Are you a small business wondering if LinkedIn should be a part of your content strategy? You bet, it should! Why? Because engagement on LinkedIn is booming. LinkedIn content creation is up 60% year-over-year, and if you are not on LinkedIn, your business is missing out on a huge opportunity to reach your target audience,…

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How to Write Better Web Content [infographic]

Businesses and industries are the two essential parts of the global economy that have been threatened and impacted severely by the outbreak of COVID-19 pandemic. Most of the businesses and industries around the globe are bound to close (temporarily or permanently) because of the fear of getting infected by this deadly virus. World’s economy is…

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How Digital Marketing Can Help Businesses Adapt in the New Normal

The severe impact of the novel coronavirus (COVID-19) has paved the way for the so-called new normal. For consumers, it means consuming content and making transactions mostly through online means. The goal is to keep people healthy, productive, and safe in the comforts of their homes, away from public spaces. For your company, the new…

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Advertising Methods & Their Positive Impact on Your Business Growth

The role of advertising in today’s fast-evolving business world is inevitable. The present-day corporate world is competitive and challenging. Businesses that rely on proven advertising techniques are more likely to earn customer’s trust than those who don’t have a solid advertising plan in place. Today, almost every field be it politics, education, or retail make…