What is Catalog Marketing? Catalog Marketing is a method of direct selling/marketing used by business to group many items in a printed copy or an online store in which consumers can order their products rather than going to the shop. In a retail catalog, products from several vendors or several products from the same vendor…
With time and technological advancements, the circulation of paper-based newspapers has dropped within the last few years owing to the online competition. Some had to close shop due to a steep decline in advertising revenues, which blamed the introduction of digital news platforms. However, nowhere does it claim that newspapers are yesterday’s news and must…
Taking a startup from idea to reality can be a daunting task. Once you decide to start your business, you then have to navigate the complicated worlds of branding, marketing and hiring. But beyond the must-dos, there are also a large number of costs to consider before a business can get up and running. And…
Women’s labour force participation in the United States has increased over the last few decades. In 1950, only 33.9% of women aged 16+ years worked outside their homes. In 2013, 57.2% of women in the same age group were working outside their homes according to a report published by the US Bureau of Labor Statistics….
The conversion rate of an e-commerce site is a very important element, it makes possible to calculate the ratio between the number of visitors and the number of customers transformed from online commerce. More than 85% of Internet users carry out research before buying anything. It is during this phase that everything is done to…
After carrying out numerous free PPC account audits for small businesses currently running PPC advertising, I have come across all kinds of PPC accounts. From large and modest budgets to simple and complex account structures. Ecommerce or lead generation. I’ve seen them all. There is rarely a ‘one size fits all’ when it…
Learn how you can use influencer marketing to refresh your hotel’s online marketing strategy in 2020. What Is A Social Media Influencer? An “influencer” is a term used to describe a prominent figure on social media who has a large number of followers. Influencers make unique written, photographic or video content that they then share…
What is an Online Learning Management System? A Learning Management system is a software product that allows learning programs to be offered to participants. An online LMS is where the software is available online on a website or as an app for people to use. Educational institutes that want to deliver courses to students can…
Frankly, everyone starting out in business understands the need for market research. But, when it comes to taking the growth curve in business, almost no one thinks about market research anymore. At this point, it’s easy to overlook the need for market research. After all, the market research done at the beginning of the business…
Fuel cards for small businesses can make a huge difference in many areas of business operation. These range from efficient transport fuel-expense monitoring to ensuring vehicle drivers’ safety. Before we take a look into five areas where fuel cards for vehicles are benefitting businesses, let us explain what a fuel card is. What is a…